2026 Toyota Prius
New 2026 Toyota Prius for Sale in Parkersburg, WV
The team at Parkersburg Toyota is thrilled to announce that the new 2026 Toyota Prius is now available to shoppers near Parkersburg, Athens, Williamstown, Newport, Waverly, and Ripley!
Toyota’s 2026 Prius has arrived, ready to turn heads across West Virginia and Ohio with its incredible features and capabilities. A few outstanding advantages of the new Prius lineup include:
- Multiple Trim and Powertrain Options: Choose from eight unique trims, available in both hybrid and plug-in hybrid configurations, to better fit your lifestyle.
- Exceptional Fuel Efficiency: Achieving up to 57 combined MPG (EPA-est.), the new Prius delivers outstanding value for daily commuters and busy families alike.
- Advanced Audio and Multimedia: Stay connected with an available 12.3-inch touchscreen, JBL® Premium Audio, and standard Wireless Apple CarPlay® and Android Auto™.
- Comprehensive Safety Features: Enjoy peace of mind backed by Toyota Safety Sense™ 3.0 and high safety ratings that help you cruise confidently.
Explore a premium selection of new Toyota vehicles like the 2026 Prius at Parkersburg Toyota. While you’re here, feel free to check out our reliable used car, truck, and SUV inventory.
Learn More About the New 2026 Toyota Prius in Parkersburg, WV
At Parkersburg Toyota, we understand that choosing the right new vehicle can occasionally be overwhelming.
Luckily, a little research goes a long way when it comes to finding the best new car for your needs. To make your search easier, we’ve compiled a few of the most frequently asked questions about the new 2026 Toyota Prius.
When we’re done, you’ll be one step closer to cruising through West Virginia and Ohio in your new Toyota hybrid!
What trims are available for the 2026 Toyota Prius?
The new 2026 Toyota Prius lineup offers maximum versatility with both hybrid and plug-in hybrid options. These include:
- Hybrid Trims
- LE
- XLE
- Nightshade Edition (HEV)
- Limited
- Plug-In Hybrid Trims
- SE
- XSE
- Nightshade Edition (PHEV)
- XSE Premium
How much does the 2026 Toyota Prius cost?
Pricing for the 2026 Toyota Prius starts at $28,550 TSRP for the LE Hybrid and ranges up to $40,470 TSRP for the top-tier XSE Premium Plug-In Hybrid.
What kind of gas mileage does the 2026 Toyota Prius get?
The 2026 Toyota Prius delivers exceptional fuel economy, capable of up to 57 combined MPG. It’s also available as a plug-in hybrid, which achieves up to 57 combined MPG and offers an impressive 44-mile all-electric range.
Does the 2026 Toyota Prius offer all-wheel drive (AWD) options?
Absolutely. All 2026 Toyota Prius hybrid trims, including the LE, XLE, Nightshade, and Limited, are available with all-wheel drive for enhanced handling on Parkersburg roads.
What interior features are available in the 2026 Toyota Prius?
Toyota’s 2026 Prius elevates your adventures with available interior features, including:
- 12.3-inch Toyota Audio Multimedia Display
- Wireless Apple CarPlay® and Android Auto™
- 8-Speaker JBL® Premium Audio
- Digital Key Remote Access
What safety features come standard on the 2026 Toyota Prius?
The new Toyota Prius keeps West Virginia drivers confident with standard Toyota Safety Sense™ 3.0, which includes:
- Pre-Collision System with Pedestrian Detection
- Full-Speed Range Dynamic Radar Cruise Control
- Lane Departure Alert with Steering Assist
- Lane Tracing Assist
- Road Sign Assist
- Automatic High Beams
- Proactive Driving Assist
How safe is the 2026 Toyota Prius?
Toyota’s new Prius embodies the automaker’s commitment to safety. In fact, the previous year’s model earned a 2025 IIHS Top Safety Pick+ and a five-star overall safety rating from the National Highway Traffic Safety Administration.
Where can I test drive the 2026 Toyota Prius near Parkersburg?
You can schedule your test drive right here at Parkersburg Toyota, conveniently located near Athens, Williamstown, Newport, Waverly, and Ripley. Don’t forget to check out our new vehicle specials for regularly updated Toyota offers and lease deals.
Explore the New 2026 Toyota Prius Lineup Near Athens, OH
The 2026 Toyota Prius was designed to elevate a wide variety of lifestyles. As a result, the new Prius lineup offers a diverse range of trims, featuring both hybrid and plug-in hybrid options.
Starting at $28,550 TSRP, the 2026 Toyota Prius LE delivers everything Ohio drivers could need. From convenient multimedia features like Wireless Apple CarPlay® to the advanced Toyota Safety Sense™ 3.0 safety suite, the model strikes the ideal balance of value and excitement.
Explore the full lineup to find the best new 2026 Toyota Prius trim for your next Athens adventure!
Hybrid Trim Options – 2026 Toyota Prius
2026 Toyota Prius LE
Starting TSRP of $28,550
Top-mount multi-information display and 7-inch LCD
Blind Spot Monitor with Rear Cross-Traffic Alert
8-inch Toyota Audio Multimedia display
2026 Toyota Prius XLE
Starting TSRP of $31,995
19-inch alloy wheels and 195/50R19 tires
Qi-compatible wireless charging with charge indicator light
SofTex®-trimmed front seats with 8-way power-adjustable driver's seat
2026 Toyota Prius Nightshade Edition (HEV)
Starting TSRP of $32,800
19-inch alloy wheels with black finish and 195/50R19 tires
Qi-compatible wireless charging with charge indicator light
Black with gray stitching SofTex®-trimmed front seats with 8-way power-adjustable driver's seat
2026 Toyota Prius Limited
Starting TSRP of $35,565
Fixed glass roof
12.3-inch Toyota Audio Multimedia touchscreen display
8-speaker JBL® Premium Audio with amplifier
Plug-In Hybrid Trim Options – 2026 Toyota Prius
2026 Toyota Prius SE
Starting TSRP of $33,775
Top-mount multi-information display and 7-inch LCD
Blind Spot Monitor with Rear Cross-Traffic Alert
8-inch Toyota Audio Multimedia display
2026 Toyota Prius XSE
Starting TSRP of $37,025
19-inch alloy wheels and 195/50R19 tires
Qi-compatible wireless charging with charge indicator light
SofTex®-trimmed front seats with 8-way power-adjustable driver's seat
2026 Toyota Prius Nightshade Edition (PHEV)
Starting TSRP of $37,795
19-inch alloy wheels with black finish and 195/50R19 tires
Black with gray stitching SofTex®-trimmed front seats with 8-way power-adjustable driver’s seat
Qi-compatible wireless charging with charge indicator light
2026 Toyota Prius XSE Premium
Starting TSRP of $40,470
Fixed glass roof
12.3-inch Toyota Audio Multimedia touchscreen display
8-speaker JBL® Premium Audio with amplifier
Gas Mileage – Fuel-Efficient Fun Near Williamstown, WV
Looking to cut down on your fuel costs? Look no further than the new 2026 Toyota Prius!
Toyota’s Prius has a long history of supporting drivers with excellent gas mileage, and the 2026 model is no exception. With a standard 57 combined MPG rating, the hybrid hatchback is built to keep your wallet smiling. The 2026 Toyota Prius Plug-In Hybrid pushes the hatchback even further, offering up to 57 combined MPG plus a 44-mile all-electric driving range.
Explore the fuel economy of each 2026 Toyota Prius trim and see how you can save on your next trip near Williamstown, West Virginia!
Gas Mileage (MPG) – Hybrid Trims
2026 Toyota Prius LE
FWD: 57 city / 56 highway / 57 combined MPG
AWD: 53 city / 54 highway / 54 combined MPG
2026 Toyota Prius XLE
FWD: 52 city / 52 highway / 52 combined MPG
AWD: 49 city / 50 highway / 49 combined MPG
2026 Toyota Prius Nightshade Edition (HEV)
FWD: 52 city / 52 highway / 52 combined MPG
AWD: 49 city / 50 highway / 49 combined MPG
2026 Toyota Prius Limited
FWD: 52 city / 52 highway / 52 combined MPG
AWD: 49 city / 50 highway / 49 combined MPG
Gas Mileage (MPG) – Plug-In Hybrid Trims
2026 Toyota Prius SE
FWD: 53 city / 51 highway / 52 combined MPG
2026 Toyota Prius XSE
FWD: 57 city / 56 highway / 57 combined MPG
2026 Toyota Prius Nightshade Edition (PHEV)
FWD: 50 city / 47 highway / 48 combined MPG
2026 Toyota Prius XSE Premium
FWD: 50 city / 47 highway / 48 combined MPG
Did you know that regular tire rotations and oil changes can boost your fuel economy? Stop by the Parkersburg Toyota service department to get your car road-trip ready!
Audio & Multimedia – Stay Connected Near Newport, WV
The new 2026 Toyota Prius energizes every journey with exciting interior features that make driving more convenient and enjoyable.
Easily enter your vehicle with Digital Key, a connectivity feature that lets you lock, unlock, and start your Prius remotely from your phone. Power through your next adventure with standard Wireless Apple CarPlay® and Android Auto™, easily accessible through an available 12.3-inch touchscreen display. Make your next karaoke session unforgettable with an optional 8-speaker JBL® Premium Audio system, delivering stunning sound clarity with an included subwoofer.
Step inside the new 2026 Toyota Prius and take your travels near Newport, West Virginia, to the next level!
Outstanding Available Interior Features
12.3-Inch Toyota Audio Multimedia Display: Connect on the go with an ultra-wide available touchscreen display that seamlessly integrates with standard Wireless Apple CarPlay® and Android Auto™.
8-Speaker JBL® Premium Audio: Listen to your favorite songs like never before with an available 8-speaker sound system and subwoofer.
Panoramic View Monitor with 360-Degree Overhead View: Safely navigate parking lots and tight spaces with a 360-degree birds-eye view of your Prius, projected onto your dashboard display.
Digital Rearview Mirror: Get a better view behind your vehicle with an optional digital rear view mirror that lets you zoom in, zoom out, and adjust the mirror for a better perspective.
Looking for a refresh? Make your car’s interior feel like home with genuine Toyota accessories like floor mats, cargo nets, and more—all available through our parts department!
Safety & Driver Assistance – Cruise Confidently Near Waverly, WV
While excellent performance and convenient interior features are exciting, Toyota understands that protecting your precious cargo always comes first.
That’s why the 2026 Toyota Prius comes standard with Toyota Safety Sense™ 3.0 (TSS 3.0), the latest generation of the automaker's innovative safety suite. TSS 3.0 helps drivers navigate confidently with features like Pre-Collision System with Pedestrian Detection, which helps prevent collisions with automatic alerts and assisted braking.
Thanks to its advanced safety systems and framework, the previous year’s Toyota Prius received a 2025 IIHS Top Safety Pick+ along with a five-star rating from the National Highway Traffic Safety Administration.
Navigate Waverly with extra peace of mind, thanks to the 2026 Toyota Prius!
Standard Safety Features – 2026 Toyota Prius
Pre-Collision System with Pedestrian Detection: Detects cars, bikes, and pedestrians, providing alerts and braking assistance when one approaches too quickly.
Full-Speed Range Dynamic Radar Cruise Control: Lets you set your cruise control’s following speed and following distance based on the vehicle ahead of you.
Lane Departure Alert with Steering Assist: Provides alerts and gentle steering inputs to help prevent unintentional lane drifting.
Lane Tracing Assist: Offers light steering assistance to help keep your Toyota centered while using cruise control.
Road Sign Assist: Identifies and displays certain road signs onto your Toyota’s infotainment screen to help promote safer driving.
Automatic High Beams: Automatically toggles your high beams to enhance visibility.
Proactive Driving Assist: Uses camera and radar technology to help with everyday driving, providing gentle steering and braking assistance to help create a safer driving experience.
Book Your 2026 Toyota Prius Test Drive in Parkersburg, WV
Interested in the new 2026 Toyota Prius?
Book a test drive by calling (855) 361-2450 or visiting us at 3101 E 7th St, Parkersburg, West Virginia 26101!
At Parkersburg Toyota, we proudly serve our communities near Athens, Williamstown, Newport, Waverly, and Ripley with an outstanding selection of new Toyota vehicles. We encourage West Virginia and Ohio shoppers to stop by our showroom to experience our new Toyota cars, trucks, and SUVs first-hand. We also have a reliable inventory of used cars, including popular brands like Ford, Chevrolet, GMC, and Honda.
When you find the best new vehicle for your needs, we invite you to visit our finance department for car loan assistance and trade-in opportunities.
Thank you for choosing Parkersburg Toyota as your preferred new car dealership near Parkersburg, Williamstown, Waverly, Athens, and Ripley.
May not represent actual vehicle. (Options, colors, trim and body style may vary)
Excludes tax, tag, title and registration. Dealer documentation fee of $575 included.
Vehicle stock images represent trim level only.
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DISCLAIMERS:
EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2026 Prius LE; 53 city/54 hwy/54 combined mpg rating for 2026 Prius LE AWD; 52 city/52 hwy/52 combined mpg rating for 2026 Prius XLE, Limited and Nightshade Edition; and 49 city/50 hwy/49 combined mpg rating for 2026 Prius XLE AWD, Limited AWD and Nightshade Edition AWD. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive.See www.fueleconomy.gov.
Base TSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,195 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Prius, Prius Plug-in Hybrid, Toyota Crown, Mirai, GR86, GR Supra), $1,450 for Entry SUV (Corolla Cross, Corolla Cross HV), $1,450 for Small SUV (RAV4, RAV4 HV, RAV4 Plug-in Hybrid, bZ), $1,495 for Mid SUV/Van (4Runner, 4Runner HV, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna, Land Cruiser, Toyota Crown Signia), $1,595 for Small Pickup (Tacoma, Tacoma HV), $2,095 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling Fee.) The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Dealer price will vary.
Automatic High Beams operate at speeds above 21 mph. See Owner’s Manual for instructions and limitations.
A compatible Bluetooth®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier. The Bluetooth® word mark and logos are registered trademarks of Bluetooth SIG, Inc. Use of such marks by Toyota is under license.
HomeLink® and the HomeLink® house icon are registered trademarks of Gentex Corporation.
May not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like models.
Digital Key requires active Remote Connect subscription. Remote start/stop and/or lock/unlock and other features of Remote Connect are only available on select models. Use only if aware of circumstances surrounding the vehicle it is legal and safe to do so (e.g., do not remotely start a gas engine vehicle in an enclosed space or if the vehicle is occupied by a child). Remote Connect depends on certain factors outside of Toyota's control in order to operate, including 4G network availability, a cellular connection, and GPS signal. Without any one or more of these things, operability may be limited or precluded. Digital Key also requires Bluetooth® connectivity. Remote Connect is included with select paid Connected Services packages. See your Toyota dealer for details. Services may vary and are subject to change without notice. Services require account registration through the Toyota app and acceptance of the Connected Services Terms of Use at https://www.toyota.com/content/dam/toyota/privacyvts/pdf/connected-services-terms-use.pdf and Master Data Consent. Data charges may apply. For Toyota Connected Services’ vehicle-generated data collection, use, sharing, and retention practices and agreements, see
https://www.toyota.com/support/privacy-notice/.
Wireless charging may not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like products.
JBL® is a registered trademark of Harman International Industries, Inc.
Apple CarPlay® requires a compatible iPhone® with an active data plan. Check compatibility at https://www.apple.com/ios/carplay/. Operability depends on network availability, a cellular connection and GPS signal. Services vary by vehicle and are subject to change at any time without notice. Data charges may apply. To learn more, go to https://www.toyota.com/audio-multimedia/. To learn more about Toyota Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.com/support/privacy-notice/. Apple CarPlay® is a registered trademark of Apple Inc.
Wireless use of Android Auto requires a compatible Android 11.0+ phone and compatible active data plan. Check g.co/androidauto/requirements for compatibility. Operability depends on network availability, a cellular connection, and GPS signal. Services vary by vehicle and are subject to change at any time without notice. Data charges may apply. To learn more, go to https://www.toyota.com/audio-multimedia/. To learn more about Toyota's Connected Services data collection, use, sharing, and retention practices, please visit https://www.toyota.com/support/privacy-notice/. Google, Android, Android Auto, YouTube Music and other marks are trademarks of Google LLC.
Service will automatically stop at the end of your trial subscription period unless you decide to continue service. Trial is non-transferable. If you do not wish to enjoy your trial, you can cancel by calling the number below. All SiriusXM services require a subscription, each sold separately by SiriusXM after the trial period. Service subject to the SiriusXM Customer Agreement and Privacy Policy, visit siriusxm.com for complete terms and how to cancel which includes online methods or calling 1-866-635-2349. Some services and features are subject to device capabilities and location availability. Satellite service not available in AK & HI. Content varies by SiriusXM subscription plan. All fees, content and features are subject to change. SiriusXM and related logos are trademarks of Sirius XM Radio Inc. and its respective subsidiaries.
Do not rely exclusively on Safe Exit Alert. Always look for approaching traffic before exiting the vehicle. See Owner’s Manual for limitations.
When Vehicle Proximity Notification System is active, it is the driver’s responsibility to maintain a lookout for pedestrians, cyclists, other cars and objects and to drive the vehicle in a safe and attentive manner to avoid making contact.
Hill Start Assist Control is designed to minimize backward rolling on steep ascents. Not a substitute for safe driving judgment and practices. Speed, grade, surface conditions, driver input, etc., can all affect HAC function. See Owner's Manual.
Do not rely exclusively on Blind Spot Monitor. Look over shoulder and use turn signal. See Owner's Manual for limitations.
Do not rely exclusively on the Rear Cross-Traffic Alert. Visually confirm clearance during use. See Owner’s Manual for limitations.
The Panoramic View Monitor does not provide a comprehensive view of the area surrounding your vehicle. Look around to confirm clearance. See Owner’s Manual for limitations.
The backup camera does not provide a comprehensive view. Always look over shoulder and use outside mirrors. See Owner's Manual for limitations.
Toyota Safety Sense™ effectiveness is dependent on many factors including road, weather and vehicle conditions. Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. See Owner’s Manual for limitations.
Front and Rear Parking Assist with Automatic Braking (PA w/AB) may warn drivers of, and potentially brake for front and rear collisions with certain objects when traveling at low speeds. Drivers should visually confirm clearance during use. See Owner’s Manual for instructions and limitations.
EPA-estimated up to 44-mile all-electric driving range when fully charged for 2026 Prius Plug-in Hybrid SE; EPA-estimated up to 39-mile all-electric driving range when fully charged for 2026 Prius Plug-in Hybrid XSE, XSE Premium and Nightshade Edition. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.
EPA-estimated 127 combined MPGe rating for 2026 Prius Plug-in Hybrid SE, EPA-estimated 114 combined MPGe rating for 2026 Prius Plug-in Hybrid XSE, XSE Premium and Nightshade Editions. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. EPA-estimated 53 city/51 hwy/52 combined gas-only MPG rating for 2026 Prius Plug-in Hybrid SE, EPA-estimated 50 city/47 hwy/48 combined gas-only MPG rating for 2026 Prius Plug-in Hybrid XSE, XSE Premium and Nightshade Edition. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.